Tuesday, September 27, 2016

Keyword research tools | Outranking share is a percentage

 Outranking share is a percentage defined as the number of times your ad ranked higher in the auction than keyword research tools another participant’s ad, plus the number of times your ad showed when theirs did not, divided by the total number of ad auctions you participated in. Overlap rate is how often another participant's ad received an impression when your ad also received an impression. For example, if one of the other participants in your Auction insights report is showing “60%” in the Overlap rate column, this means that in 6 out of every 10 times your ad showed, an ad from this participant showed as well.

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