We’ve already discussed the basics of ASO in previous posts, which I suggest you read if you’re new to app store top charts the game. But while knowing the simple rules helps grasp a general understanding of the concept, putting it to use in real world scenarios presents some totally new challenges. In this post, I want to share some concrete tips, real-life experience from developers who’ve put ASO principles to good use and improved their app store presence and increased their download rates. A lot of ASO has to do with having the right set keywords for your app, simply because searches are carried out by keywords and results are assessed by keywords as well.
While it would be very cool to have top app charts your app listed at the top of a very popular keyword search, it’s not a wish that is easily granted, especially when you’re a small fish going up against big players with huge budgets and better reputations. The key is to find long-tail keywords that might not be extremely popular, but would be relevant to your app’s context, would give you a better chance to rank among the top results and will provide you with better conversion rates. To give you a concrete example, it’s better to be ranked 5th on a keyword that gets 1,000 searches keyword analytics tools a month than be ranked 300th on a keyword with a monthly search volume of 1,000,000. Believe it or not, in most cases, the former will generate more downloads than the latter.
Understanding Search Engine Optimization strategies is indispensable for startups (as well as established companies) that want to sustain in the constantly evolving and ever growing digital marketplace. Considering that 75% of users never scroll beyond the first page of keyword optimization tool search results, SEO truly is any startup’s best friend in building an online reputation. Tactically employing SEO strategies in an era where search engines constantly change parameters is a fundamental lesson for every entrepreneur who aims to succeed. Dot Com Infoway (DCI), a leading global digital marketing agency has been helping startups in this regard by organizing insightful webinars, creating white papers and handy infographics to disseminate information in an easily understandable fashion.
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