App Store Optimization- Pick Your Title Rightly

App store optimization, just like seo for websites, you need to start from keywords selection which is the most proficient way to ensure your app in appear in the top charts of search result. However, after your finish choosing keywords, you should shift your attention to your app’s name. Definitely, a catchy tile will get your app stay in the mind of the users and potential customers. As thousands of apps out there with the similar names, it is extremely significant to pick your name wisely and correctly. Why not consult our app store search optimization tips here to help you?

- Firstly, keep it short, 25 characters.A short title is one that users can read in a single screen. Lengthy titles will get cut off. For the single most important piece of search metadata in the app store, you don’t want it to get chopped. Remember, you only have 25 characters to play around with. A short title plus a short keyword is all you have room for. Catch every chance to perfect your app store seo!

- Secondly, use a keyword, but don’t keyword stuff. Keyword stuffing is as much as sin in SEO as it is in ASO. Apple reports that “Repetitive and/or irrelevant use of keywords in the app title, description or promotional description can create an unpleasant user experience and can result in an app suspension.

- Thirdly, make it creative.Why creative? Searchers are either categorical or navigational. A user who has heard of or seen your app will be conducting a navigational search to access it. If this title is creative, it is more likely to be remembered — and thus to be successfully searched for.A navigational search is something like “Angry Birds” or “Evernote” as opposed to categorical queries such as “bird game” or “note taking app.”More information about app store optimization service, please head on over our site!

- Fourthly, be unique. Unique is similar to creative, but with a twist. Creativity is something that will stand out to the user. You don’t want your app to get lost in the morass of bandwagon apps like Flappy Pig, Flappy Wings, Flappy Fall, Flappy Hero, Flappy Monster, Flappy Nyan, etc. ad nauseam. Bandwagon apps are rarely as successful as the titan they were following. A navigational search for a “flappy” app produces 2,193 results. Lack of a unique titles means you’re going to get lost in the crowd.

Overall, aso takes time. And it is wise of you to focus on every aspect that will affect the results. Of course, you can also hire aso services to help you complete this part if you are really not good at this!

From:http://www.tapaso.com

ASO: Secrets for Improving App Rank and Downloads

After you developed a perfect app, now it is time for you to let other discover it and drive downloads. But with more than 1 million apps in app store, how to do make sure that your app get attention and generate downloads. Now, app store optimization (aso) is the most practical and effective method to achieve this goal. When your app appears in the top 10 of the search result, there is a higher chance to reaching higher visibility and consequent downloads!


Here we would like to introduce you some tips and guides for optimizing your app successfully!
Following these steps will lead you down the right path as you’ll learn about which keywords work for you and which don’t. And you can also contact us for professional app store optimization service.

1. Create a stunning icon Your app’s icon is one of the first things a user will notice about your app. Make them app icon should be attractive enough to make people click, yet simple and unique to convey its use:

For business apps, keep the icon consistent with the rest of your business logos, colors and style.
For games, make sure your icon reflects a key element of your game. It’s also helpful if the icon conveys the gameplay to let users know if they will be interested in it. If you do app store seo successfully, your app will get a higher chance of increasing the exposure and generating downloads.

Use borders and increase the contrast of colors in the icon to produce a shiny frame – app icons with noticeable frames have shown greater click-through rates.

2. Write an attractive app store description. Writing a good app store description is all about keeping it simple and getting straight to-the-point:
Make sure your description conveys what your app is about in the first 10 seconds.
Use bullet points and short sentences.

3. Choosing great app screenshots. One of the more important aspects of marketing your app on Google Play and Apple’s App Store is to use high-quality screenshots. Think of these screenshots as a virtual flipbook through your app and showcase your app’s biggest strengths. Majority of the users will make up their mind about downloading your app based on how attractive it looks in the screenshots:

Utilize all the available slots for showcasing your screenshots.
Make sure your first screenshot creates a lasting impression.
List out features to be communicated through the screenshots.
Use minimum space in the screenshot to write a tagline about the feature.

Also, remember that for Apple’s App Store, your screenshots can be changed only with every new update so make sure you get them right. By the way, if you want to hire aso services, please contact us as soon as possible!

More info about app store optimization will be updated in the future articles. If you want to know more, stay tuned!

From:http://www.tapaso.com

App Store Optimization: Useful Keywords Tools

App store optimization (aso) is an essential part of marketing your new app in app store. In order to ensure the success of improving your app exposure, ranking higher and driving organic downloads, every developer should implement this step wisely and strategically. There are several aspects included in app store seo, and every aspect should not be overlooked, especially keywords selection, naming a title, optimizing icons and screenshots. First of all, you should focus on the choosing the right keywords, because the proper keywords can make your app list on the top of search result when potential users input the keywords or relevant words.

In addition to following the criteria in app store, you need to do a lot work to select the best keywords. We have mentioned many effective app store optimization tips for choosing keywords at our website, so consult the guides if you are interested. Today, we are going to introduce several keywords tools to help you determine which ones are better. More info about app store optimization services, head over to our sites!

Make full use of the keywords tools to perfect your current keywords list, and get your new app to a larger audience.

1. SensorTower.com: In its very basic form it lets you research your Apps competitors. This it does by showing you the list of keywords used by your competitor.

2. Straply.com: This is a great tool to find out all the phrases people are typing to find Apps. So you can use this to for instance see what phrases your competitor’s App is showing up for.

3. Appcodes.com: This tool is a little different than the others. It gives you some probabilistic information, like the chance of getting into the top results.

Although these 3 keywords tools have pros and cons, they can assist you filter the words you have listed. Once you are down with keywords, next you should focus one how the use and monitor your keywords during the aso services.

From:http://www.tapaso.com

App Store Optimization: A Solid App Marketing Strategy

Every app developer should highlight importance of app store optimization which has a direct on your app ranking in the app store and downloads. How can you tell the potential users what your app is about and why should they download it? Implementing your app store seo effectively is a critical step before launching your app, so that your app won’t get lost amongst the millions of the apps being launched everyday just like it. Follow our tips to better prepare for the fierce competition in app store.
Firstly, target audience. Audience will shape much of the way the app is built, packaged and marketed. From the beginning, all of your marketing will be crafted around the demographics of this audience affecting if it’s a free or paid app, what category the app will fall under in the app store, what operating system it’s developed on and what type of advertising campaigns your team decides to execute. ASO app store optimization insights can provide direction for how to best package your apps for mobile users, as well as a recommendation on what strategies haven’t worked in the past.
Secondly, set goals. Ask yourself what your app store search optimization is going to achieve to best reach your target audience on an ongoing basis. These goals can change overtime to best suit your needs, but from the beginning it’s important that they are specific, measurable, realistic, attainable, relevant and timely in order to affect your bottom-line.
As far as app store optimization is concerned, you can refer to goals below:
- Growing your social media presence: Building a steady social media following on Facebook, Twitter, Google+, Tumblr or which ever social media platforms where your audience is active, is important means of creating an on-going dialogue between your app and its users. These channels also allow your company to share relevant content with your audience on a regular basis to keep them engaged wherever they are online.
- Driving engagement across the app: Since 22 percent of downloaded apps are only used once, it’s really important to focus your efforts on encouraging ongoing engagement with your app to prevent users from losing interest in your app and to ensure they’re making regular use of all the app’s unique features.
- Increasing app store ratings: The more quality reviews and ratings your app receives, the more visible it will become in the app marketplace for download. There are many tactics used to increase the amount of review left about an app, but one of the most effective app store optimization tips is having a valuable product to begin with.
- A steady rise in app downloads: More downloads of your app equals more revenue, engagement, visibility or other types of conversions for your company, which is often one of the most important goals to achieve for an app. Many of your other goals for your mobile app aim to reaching increasing app downloads.
Thirdly, focus on select channels. It is important to decide what channels online are best suited to achieve the goals of your mobile app. Effective app store search optimization entails exploring the many channels at your disposal and understanding which goals would most likely be achieved on these platforms.
Improving app ranking through aso services is an often overlooked channel as well, but highly effective. To help encourage continued engagement, use email as a platform to sparingly remind users who have downloaded your app of its latest content, features and updates. This can come in the form of a formal email newsletter or simply by having a one-liner about your mobile app in your email signature.
This is today’s guide for app store optimization! Professional app store optimization service helps your app attain the success of app store marketing. If you want to know more, keep close here!
From:http://www.tapaso.com