How to Make Your App Become Successful In App Marketing

SEO is really important for web developer, and ASO is important to app developers. Although they have something in common, the methods can help web success may not be useful for app. So along with app store optimization, here are still some points we need to follow so that will get more chances to be successful in app marketing.

What we would like to introduce for aso services will include several factors: search rankings; top charts; rating and reviews; downloads; conversion and revenue. The details for each factor will be listed as below:

Search Rankings
Just like on the web, a great way to measure your success in app store search is to track your ranking for specific search terms you care about over time and versus your competition. Rank tracking is incredibly valuable for app store seo to understand their progress.

Top Charts
Top Charts, especially Top Charts within a particular category, do a great job of allowing you to understand your success in relation to the rest of the apps in your category.

Ratings and Reviews
Just as ratings and reviews will help your ASO, they are also great metrics to track over time for how you're doing with your app marketing. Keep track of what users are saying, how they're saying it (pro tip: listening to their language is a great way to do keyword research!), and what they're rating your app.

Downloads
Taking it one step further, correlating your search rankings to downloads will allow you to understand the effect your increased ASO is having on your app performance. One way we do this is to integrate with iTunes Connect and overlay your search rankings with your downloads so you can visually see how closely related any one keyword is with your downloads. It's not perfect, but it helps!

Conversion and Revenue
At the end of the day, revenue is the most important metric you should be understanding. Of course, you should be tracking your revenue and doing the same correlation with search performance. In addition, you should watch your conversion rate over time; we often see apps whose conversion rate soars with an increase in ASO because the users are so much more engaged with the app.

Hope these information can help you make your app become successful in app marketing. And if you want to know more professional information about app store optimization service, feel free to check on our website, you can get the details here!
From:http://www.tapaso.com