Do You Know the Real Value of ASO

App store seo has been a vital part in app marketing, and there are many app store optimization tips and tools help app developer optimize their apps. However, do you really know the value of ASO? Following content will get you a deeper understanding for app store optimization.

Why You Should Be Doing App Store Optimization?

First, an average Cost per Install (CPI) for apps on iOS platform at the end of 2014 was between $1-$2, depending on country, traffic source or targeting and is still rising in 2015.

Below you can see a Fiksu CPI Index chart – an average price for acquired mobile user in October 2014 was $1,50. However, keep in mind that this is a worldwide average and marketing costs in competitive markets as USA, UK or Germany are much higher.

ASO - Fiksu CPI Index

For games it’s even higher – according to Chartboost Insights current CPIs are up to $3.0 in tier1 countries. Majority of developers are not able to put such money into ad campaigns.

ASO - Chartboost Insights

Second, App Store search is the most viable traffic source you can imagine. Research firm Forrester says that 63% of all new mobile app installs originate from search results, followed by word of mouth.

People are searching App Store with various patterns and one really needs to understand their behavior to succeed.

Should I Be Outsourcing App Store Optimization?

Quick answer is no. Most companies out there offer one-time service which includes analysis of your app, suggestions for keywords change and few more things. But that’s basically all.

App Store SEO is a long-term and continuous process. You need to change, track and evaluate things constantly.

My advice for an indie developer would be to spend the money for a tool or professional App Store Optimization course. In a long run, it’s much better value than some consulting company and it will definitely pay itself off. I’ll talk about ASO tools later.

We hope you can have a correct understanding of ASO, so can help you boost app ranking and bring more traffic.
From:http://www.tapaso.com