App store aso | Ways to approach content marketing

There are many ways to approach content marketing, but to start, begin with identifying your targeted audience. The better App store aso you understand them and what they seek from your app, the more you’ll be able to create content that provides value to their lives. If you’re starting fresh, you’ll have to think broadly about the content. But if you already have content assets, see what amongst the current content has worked best and what is missing from your current offerings. The best way to create content is to involve your team in the process. However, if you don’t have expertise, outsourcing can be a good option.

App Description: One of the key pointer to be remembered is to use your target keywords sufficiently (around 5 times) in Google Play. The first 160 characters of the description also doubles as the meta app store keyword optimization description for web search. Descriptions are not searchable in App Store but what you can do is to include as much information as possible in the first 2 lines. This is because only the first 2 lines are visible without the need to tap the “More” button. Screenshot: Optimizing your app screenshot includes making them interesting as well as helpful. Labeling and describing parts of the app in the screenshot for example is a good practice.

Think of app discovery platforms like the Zomato for apps. It’s like an app listing site, but the best part is the “app of the day” services. Many app discovery platforms offer a single deal app store optimization aso per-user, per-day for developers. Through an app discovery platform, your app gets a chance to get in front of the tens-of-thousands of users who access the website. All you have to do is be creative to choose the best day for the service that will match your app’s offerings. It’s an incredibly simple, effective, and popular format.