How to Optimize Your App in Apple App Store

According to the newest statistical data shows, now you are up against over 1.5 million apps in both the Apple App Store and the Google Play Store. Thus as an app developer, it is vital to think how to increase your app traffic and advance your ios app rankings . Here we will give you some guide to teach you how to optimize your app in apple app store.

Important for branding: choosing the right visuals!
Visuals do not directly affect the app store game ranking algorithms but they do play a major factor in branding and giving them an idea of your app. #@*acb$123@#$##D#leiyan This is crucial, you want something that draws users in and stops them from scrolling past your app while browsing the app store.

Your icon should stand out as well as represent what the app is. When exploring different options in the improve app store ranking, your icon is your first and sometimes only impression. It is also a good idea to make the icon design consistent throughout the app as well as with your website.

Besides the icon, the first two screenshots are most important, as they are the ones displayed in search results. Don’t just use the screenshots as a place to place some pretty images. Describe the best features of the app and consider using words to describe what is happening in the images. Treat these as advertisements and if possible, tell a story.

A bit challenging: off-site factors!
In order to achieve a top 10 rank in the Apple App Store, an app will need to have a large amount of ios app store download in a timeframe of 72 hours (with the biggest impact from the first 24 hours). There are several factors which will help achieve the desired amount of downloads. Reviews and ratings, social media and press presence all contribute to this. However if you are looking at an entry into a highly competitive niche (such as gaming), buying downloads will be your best bet.

A closer look: ratings & reviews!
Why are these important? Well, as shown above, there is a relationship between ratings and rankings, and also users will not install an increasing app downloads with a low rating, fearing a poor experience. With this said, asking for ratings and/or reviews is a double-edged sword, you want the review, but not bad ones. Here are some simple guidelines to follow to receive positive feedback and ratings:
-Don’t ask when they are in the middle of something, you’re killing their user experience.
-Don’t ask for feedback as a crash report, that’s literally asking for negative reviews.
-Ask users if they would like to provide feedback, rather than begging.

After successfully doing everything mentioned above, you’re half way there! Take a look at our post on Google Play app store optimization here, and check out the rest of our blog.
From:http://www.tapaso.com/