Which part is the most difficult part when building your app? Building a great app? No this is not true. What you should do is to make your app being found. The real challenge for app developers is to make their apps rank higher among many other apps from their competitors. If you want to launch your app correctly, you definitely will need the app store optimization there. But many people are curious about the difference between aso and seo. Today we would like to talk about this two and hope you can know about them much more clearly then.
If app developers are launching their apps now. They should have learn some major parts when doing app store seo for the apps. And these are majorly used for mobile apps. But for seo, it is well known for web developers. When building a website, everyone wants more traffic to their website. The best way to do this without paying for ads will be the organic traffic generated for Google Search. Using SEO you can optimize words that will list your site in Google result pages, bringing traffic to your site. Organic traffic is created when someone write something in Google site and want Google to find something related about it. You always can use advertise to generate traffic for your site, but using ads in expensive for indie mobile developers.
SEO is for websites but ASO are for App Stores like Google Play or Apple App Store. Using aso services can bring more attention to your app. Aso will only take time to create a good ASO technique for your app. Google Play and Apple App Store has some differences when ASO works.
Apple App Store have a keyword text field that you can use to put words that you think it can be important for your app, when someone write in App Store a word that you have in this field, your app will be show as a result, but think better what keywords you will use.
For example, the word ‘game’ is heavily used for all games in App Store, if you use such a word probably your app will not be showed because exist many other apps that use the same keyword. Number of downloads, app reviews and star ratings counts a lot for your app Ranking, high rank means priority in app results, this is valid for every app store.
From:http://www.tapaso.com
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